Private Label Stretch Mark Cream
Pregnancy Skincare Solutions – OEM/ODM Product Guide
Market Opportunity
Stretch marks, also known as striae distensae, affect a high percentage of pregnant women. They typically form around the 20th week of pregnancy due to hormonal changes that reduce skin elasticity. As the belly expands from amniotic fluid and fetal growth, elastic and collagen fibers can become damaged, leading to reddish or purplish streaks.
These marks also appear in other life stages:
Growth marks – Adolescence-related rapid height or body changes
Weight gain marks – Caused by sudden fat accumulation
Pregnancy stretch marks – Resulting from rapid skin expansion during pregnancy
Our product line is designed to nourish, protect, and maintain skin elasticity to help minimize the appearance of these marks.
Product Texture Categories & Positioning
| Type | Oil-to-Water Ratio | Key Selling Points | Consumer Target |
|---|---|---|---|
| Pregnancy Oil | Highest oil content | Intense nourishment, long-lasting moisture barrier | Late pregnancy, dry skin, maximum tension periods |
| Pregnancy Cream | Medium oil content | Rich hydration, elasticity support | General use during pregnancy |
| Pregnancy Lotion | Lowest oil content | Lightweight feel, fast absorption | Early pregnancy or warm climates |
B2B Note: Offering all three formats allows brands to cater to different stages of pregnancy and consumer texture preferences, increasing market penetration.
Recommended Usage Guidelines
Start Time: As soon as the belly begins to show, typically early in the second trimester.
Texture Selection by Stage:
Early pregnancy / lightweight preference → Lotion or light cream
Late pregnancy / extra nourishment → Cream as the base, plus oil for enhanced protection
Application Frequency: At least twice daily, with additional applications as needed.
Target Areas: Belly, thighs, breasts, lower back, and buttocks — the high-risk zones for stretch marks.
Consumer Education Points (for Retail Training & Marketing)
Q1. Can non-pregnant consumers use it?
Yes — it hydrates skin, improves firmness and elasticity, and reduces the appearance of existing marks.
Q2. What if the belly feels itchy?
This is usually due to dryness from skin stretching. Recommend adding oil or increasing cream application frequency.
Q3. Best application times?
Morning and night for maximum benefit, plus reapplication when skin feels dry or itchy.
Q4. How to spot early stretch marks?
Watch for redness or itching around 20 weeks. Educate consumers to start preventive care from day one of pregnancy.
B2B Advantages for Your Brand
Comprehensive Product Range: Oil, cream, and lotion formats to target diverse consumer needs and climates.
Customizable Formulation: Options for plant oils (e.g., sweet almond, jojoba, rosehip), shea butter, cocoa butter, and vitamin E for tailored efficacy.
Brand Differentiation: Position as preventive care for stretch marks, appealing to both pregnant and non-pregnant consumers.
Strong Retail Story: Educational content supports upselling and encourages long-term consumer use.
Regulatory-Ready: Formulations aligned with international cosmetic compliance for faster market entry.
- Certification: GMP, MSDS, SGS, ISO 9001:2008; ISO 22716:2007; ISO 14001
- Provide customized service: Tailor-made for you
- Provide professional OEM, OBM, and ODM service worldwide with the best price, good quality, and large quantities.
- Strict quality and safety control- Packaging material QC, Raw material QC, Purified Water QC, Semi-finished products QC, Finished products QC, Packaging QC.
- How long will it take to produce the samples? How many can I get?
- Discussion Fee $60 per item.
- Typically, our Research and Development specialists will take about 10~14 days to develop the formulation and the samples.
- We will provide 5-7 pieces (30ml) of samples in our standard bottle for testing.
- How do I start developing products with you, and what is the lead time?
- The lead time: We pride ourselves on quality, support, and efficiency. This time may vary depending on your artwork, order size, and proofing process. Should every raw material and packaging material be ready at our site, we will need 30-45 working days to finalize the project.
- What are the payment terms?
- All our price terms are FOB-Taichung, TT 50% deposit, and TT the rest before final shipment.
- MOQ is different depending on different models. Please confirm with us. We can plan the goods that you need according to the limited budget.
For more Questions, please email us or visit our FAQ.